September 6, 2010
 

Click below for more Holland Portfolios White Papers.

–>  A parable for today's investor: Diversify and hold steady against doom-saying.
–>  In praise of the (above) average investor
–>  Passive vs. active management: How investing is – and isn't – like a game of Texas Hold 'Em
–>  How to avoid the mood-swings of "Mr. Market"
–>  Defining Terms: The Holland Investment Primer

–>  HF White Paper Archive

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In praise of the (above) average investor (cont.)
[Download Printable White Paper]

The average shareholder has nearly 20 years of investing experience, according to this survey. Most described their investments as "moderately risky." 60% of investors are male, 64% married. Most say they expect roughly a 10% return, over time.

Respondents gave themselves a "C+" in investing knowledge, but only 10% of men and 27% of women agreed with the statement "investing is too complicated for me to understand."

Significantly, one out of five respondents said they conduct virtually all their investment transactions online, and analysts say this number is growing rapidly. In other words, the typical American investor seems reasonably well informed, realistic in terms of expectations, and not afraid of investment risk.

But now for some cold water.

Other surveys indicate there is one area where investment professionals might have a valid point with their less than sanguine assessment of "average investors." That's the question of passive vs. active management.

Professionals know that 40% to 50% of all institutional and pension funds – i.e., the Big Money – are invested in indexes. But although benchmark studies overwhelming show that passively-managed/index portfolios historically out-perform "stock picking" active-managed funds, some retail investors unfortunately still are enamored of the "star" managers and higher-fee funds. These are not HP investors.

(For more on active vs. passive management, click on our white papers in The Holland Portfolios library or the Holland Investment Primer.)

So then … who is the average Holland Portfolio investor?

First, we don't believe anyone investing with HP considers himself average, ordinary or typical. Nor are you seeking average returns. Consistently above average returns over time, relative to investment risk, is what The Holland Portfolios are designed to deliver. And presumably this is the reason you are investing with us.

(cont.)

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